New York: Ithaca, NY
New Jersey: Flanders, NJ

Our Point of View

Making the assumption that all advisors approach planning and wealth building the same way is a mistake. In these rapidly-changing times, sound advice could be critical to your success in achieving your goals. From a financial and wealth building perspective, our view of the world is important for our clients to know as this drives our advice and recommendations, whether it be personal finance, tax and/or business planning.

We view a person's wealth holistically to include health, family, overall sense of security, peace of mind, and independence. Personal beliefs and values are a foundation for making decisions and implementing strategies. Our assumption is our clients love their families, are community oriented, benevolent, and want to contribute to the greater good. We assume that they would like their chosen providers to feel the same way. Our belief is that the chemistry between advisor and client is as important as the skills and knowledge we bring to the table.

The global forces that impact our lives today are overwhelming and create too much anxiety in our society. We believe we're witnessing massive societal change that will impact us in ways we just cannot imagine. Many people choose to cling to the past, ignore what's happening around them and hope for the best. This could be a huge mistake as the strategies that served us well in the past may not work so well going forward. We feel it's becoming more difficult to make major decisions without an objective advocate who knows the terrain and knows you, as well.

The financial markets are unpredictable. There is no one approach to wealth management that works every time. So garnering valuable information and points of view from a variety of sources is really important to us. Maintaining our independence from companies caring more for their own profitability than your well-being is a fundamental aspect of our structure and strategy.

Clients often see their CPA as a necessary evil, existing solely to report to the Government what transpired in the past by putting a few figures into a computer program. We strive to give proactive advice about managing your tax position. For business owners, the CPA serves as a partner to help interpret the numbers and provide support in managing the myriad of issues facing entrepreneurs today.

Our business consultants take this another level entirely. Clients use us as their consultants for everything from creating an initial business plan to executing their succession plan. They appreciate our knowledge and experience in business building, and also desire a partnership with a coach who is more objective than they or other insiders can be. We feel it's imperative for entrepreneurs to have someone in their lives with whom they can share their hopes, dreams, fears and frustrations.

We believe that money has complex emotional associations for most. Our attitudes and perceptions around it can make the difference between a life of clarity and confidence and one filled with chaos. Some clients struggle so with attitudes and actions that serve them poorly that they require a further exploration of these before they can successfully engage in proactive planning.

In our point of view, your advisory team should be comfortable enough to consider whether the match between us is good for all involved, and not be afraid to let you know if we feel you will be best served elsewhere. In working together, we meet you where you are, help you establish your goals and co create implementation strategies and checkpoints. We make available many services under one roof and want you to consider us as your advocate in pursuing your dreams.


New Horizon Financial Strategies is a Registered Investment Advisor. Certain representatives of New Horizon Financial Strategies are also Registered Representatives offering securities through APW Capital, Inc., Member FINRA/SIPC. 100 Enterprise Drive, Suite 504, Rockaway, NJ 07866 (800)637-3211.

This website is for informational purposes only and not an offer to buy or sell securities.
Angela O'Neill is licensed in New York, Florida, Georgia and Maryland.

New Horizon Financial Strategies ("NHFS") is a registered investment adviser offering advisory services in the State of New York and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by NHFS in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption.

All written content on this site is for information purposes only. Opinions expressed herein are solely those of NHFS, unless otherwise specifically cited. Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties' informational accuracy or completeness. All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.

All investing involves risk, including the potential for loss of principal. There is no guarantee that any investment plan or strategy will be successful.

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